Photographer Cam Kirk Shoots Bacardi's First Ever NFT (His thoughts inside)
The mind behind Cam Kirk Studios connects with Bacardi
As you may have heard, BACARDĺ has teamed up with celebrity photographer, Cam Kirk -- the owner of the popular Cam Kirk Studios -- to launch their first-ever NFT, celebrating the launch of the all-new, limited-edition BACARDĺ Reserva Ocho Sherry Cask Finish. The NFT will go live for auction at BacardiCaskNFT.com on Wednesday, September 1st, for two weeks only.
As part of this partnership, BACARDĺ and Kirk are also collaborating with the NAACP. Proceeds from the sale of the NFT will go directly to the “Backing the B.A.R.” initiative, a partnership between the NAACP and Bacardi which supports Black-owned establishments in their pursuit of liquor licenses. Supporting a greater cause was something pivotal for both BACARDĺ and Kirk when embarking on this partnership, as both shared a mutual desire to create something that dark spirits enthusiasts and creatives alike would appreciate, while also giving back to the community.
Of the NFT itself, Kirk describes: “The concept behind the BACARDĺ Reserva Ocho Sherry Cask Finish NFT is all about our two worlds colliding and showcasing the intersection of photography and the rum aging process. Created as a video interlaced with 3D effects, the NFT starts with me at my studio as I shoot the all-new BACARDĺ Reserva Ocho Sherry Cask Finish. As I move closer to the bottle, I’m suddenly drawn inside and teleported to a sun-soaked tropical island. Emblematic of the balmy Caribbean, where BACARDĺ premium rums are aged, this three-dimensional, pixelated universe is meant to give off a very digital and futuristic feel. The viewer is symbolically entering the lens of my camera for a brief moment in time, as I shoot this one-of-a-kind rare rum, harkening back to its origins, inviting discovery and celebrating the bold, beautiful flavor of Sherry Cask Finish. Once I’ve revealed the vibrant world that lives within the bottle, I’m transported back to my studio. As the recipient will experience, the NFT ultimately unlocks the unique journey that BACARDĺ’s Cask Finish Series is meant to encapsulate: each one starts with BACARDĺ Reserva Ocho but is finished with a bold adventure that defines who we become.”
The recipient of the NFT will receive a full suite of digital assets that will include the 3D video, BTS content from Kirk’s shoot, and a virtual “gift box,” which includes Kirk’s recommendation on everything needed to enjoy a bottle of BACARDĺ Reserva Ocho Sherry Cask Finish.
The NFT will go live here: BACARDICaskNFT.comLearn more about Cam Kirk and Cam Kirk Studios here